STEEL BY™ Brand Partnership ProgramThe STEEL BY™ Brand Partnership Program is designed to support our loyal customer base in Australia. In line with the program's continued commitment to growth, we now have over 1200 members who have joined the program. As part of our continued desire to add value to your membership, you'll be pleased to hear that the BlueScope Steel brand has developed a strong corporate persona. In terms of brand reputation, BlueScope Steel has gone from strength to strength in recent years and is now ranked 11th in terms of corporate reputation amongst the top 50 companies in Australia, climbing from 17th in 2006 (AMR Interactive : 2007). Additionally, the brand is highly recognisable with three out of four Australians now aware of who BlueScope Steel is. For those customers who are not yet members of the program, we encourage you to enquire about the benefits we can offer your business and to help assess your eligibility to be part of this unique brand partnership program. Please view our registration page for more information. |
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What's New
Manufacturers' Monthly Endeavour Awards
Recognising the essential role manufacturing plays in Australia's economy, Manufacturers Monthly established the Endeavour Awards program back in 2003. Now in its fifth year, the Endeavour Awards is the only national awards program specifically for Australia's manufacturing industry. [Read More]
- 09 Apr 08 Shed Start Up's Customer Focus
- A family owned business in Orange, New South Wales, is aiming for a slice of the garage and commercial buildings market with a range of new products and an emphasis on customer service. [Read more]
- 09 Oct 07 Turnover Triples for Go-Ahead Steel Framing Firm
- A Newcastle steel framing company has tripled its annual turnover since taking on projects such as transportable homes. [Read more]
- 09 Oct 07 Haywards' Reputation Reaps Rewards
- Tasmanian heavy fabrication and engineering company Haywards Steel Fabrication and Construction has grown significantly in the last decade, establishing a national reputation for wind tower expertise. [Read more]
